The B2B Marketing Expo California logo

Theater Hall 2

Sponsored by Optmyzr

  • Wednesday
  • Thursday
    • Frederick Vallaeys: Speaking in the Theater Hall 2

      11.00 - 11.30

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      11.00 - 11.30

      Frederick Vallaeys - Optmyzr

      How to win PPC when everything is becoming automated

      Google has made running search ads more automated than ever. But how do you beat your competitors when they all have access to the same automations? Come learn how to unlevel the playing field of PPC and put your ads back on top. You’ll learn about simple techniques and tools that restore your control over automated bidding, responsive search ads, and more.


      Hillary Black: Speaking in the Theater Hall 2

      11.45 - 12.15

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      11.45 - 12.15

      Hillary Black - Mav

      Scaling Sales with Conversational AI

      Conversational AI is a hot topic, but what exactly is it, and how can it help you get more from your pipeline? Whether you''re a team leader tasked with maximizing conversions or a sales rep looking to utilize automation to crush quota, this session will fill you in on the key benefits, successful use cases, and practical ways to use this technology to convert leads 4x cheaper while freeing up hours of your day.


      Allen Ashouri: Speaking in the Theater Hall 2

      12.30 - 13.00

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      12.30 - 13.00

      Allen Ashouri - EMRG

      Increase Profitability Using The Best Digital Marketing Practices

      The digital field is constantly evolving, and Allen Ashouri’s practices in digital marketing allow you to stay at the forefront of it. Allen will cover topics on Website Design, Branding, Social Media, Online Reputation Management, Email Marketing, SEO, Google Ads/PPC, and more. Allen also will challenge listeners to find their unique “why” and how to incorporate these central tenets into creating an authentic persona and further success down the road


      Heather Comerford: Speaking in the Theater Hall 2

      13.15 - 13.45

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      13.15 - 13.45

      Heather Comerford - 1338Tryon

      GET IN TOUCH! USING SWAG TO MARKET YOUR BRAND

      With 83% of consumers saying they are more likely to do business with a company after receiving branded swag from them AND 90% of recipients recalling the company’s brand name, the stakes are high on selecting the right promotion product to promote your brand, so why leave it up to chance? Learning the basics will help you make great decisions that put your brand where your consumers live and breathe.


      Ed Delia: Speaking in the Theater Hall 2

      14.00 - 14.30

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      14.00 - 14.30

      Ed Delia - Delia Associates

      Your Capabilities Deck is All Wrong! Here’s Why.

      The capabilities presentation: a powerful, yet often underappreciated weapon in the b2b executive’s arsenal. All too often, b2b executives take an upside-down approach, resulting in a missed opportunity, or avoidable delays in the selling process. In this short, impactful presentation, we’ll show you a “right-side-up” model for getting the capes presentation right, how to use this important tool to overcome competitors, accelerate the selling process, and ultimately win the business.


      Frederick Vallaeys: Speaking in the Theater Hall 2

      14.45 - 15.15

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      14.45 - 15.15

      Frederick Vallaeys - Optmyzr

      How to win PPC when everything is becoming automated

      Google has made running search ads more automated than ever. But how do you beat your competitors when they all have access to the same automations? Come learn how to unlevel the playing field of PPC and put your ads back on top. You’ll learn about simple techniques and tools that restore your control over automated bidding, responsive search ads, and more.


      David Cockburn: Speaking in the Theater Hall 2

      15.30 - 16.00

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      15.30 - 16.00

      David Cockburn - Digital Current

      How to survive and thrive in today’s digital market

      •Lessons learned from B2B veterans •During this session, David & DC team will be breaking down channel strategies from elite B2B companies and explaining the pros and cons for how you can implement these strategies in today’s digital market.


      Luke Hale and Cesar Cabrera: Speaking in the Theater Hall 2

      16.15 - 16.45

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      16.15 - 16.45

      Luke Hale and Cesar Cabrera - Shootsta

      Step by step: Elevate sales videos to elevate sales numbers

      Video is a critical part of any sales strategy in 2022 and has been proven to drive meetings, accelerate pipeline, and increase sales. The question is always "How do I get my teams to create content that helps them book more meetings, accelerate their sales cycle, and ensure they stay on brand?" Join Luke Hale, Global Head of Production, and Cesar Cabrera, Director of Sales, from Shootsta, as they walk you through both the why and the how of improving your team''s sales videos. This session will be interactive, educational, and may even have you creating a video with our experts on hand to help out.