Theater 2: Sponsored by VLG Marketing
Beasley Direct and Online Marketing, Inc.
Meeting Maker Marketing Campaigns: How to Connect Sales with Anyone
Be careful what you ask for! Because you’re going to learn an approach to Account Based Marketing (ABM) that can land your sales team appointments with virtually any key decision maker. We’ll share how to incentivize prospects into WANTING to get on the phone for a demo or sales appointment. And walk you through a marketing campaign that integrated dimensional direct mail, tele-prospecting, email, and social touches to deliver record numbers of demo appointments for a major software company.
CRM & Marketing: Perfecting the Customer Journey
Do you have a customer journey strategy? Are you using CRM and marketing automation together to streamline and boost your effort? Lars Helgeson, author of CRM for Dummies and CEO of GreenRope, will discuss the importance of sales, marketing and customer service alignment, and how yuo can use technology to make data-driven decisions in your business. He will present a five-step process to improve your customer journey, shorten lead cycles, and increase conversions.
5 Strategies to Scalable Email Marketing Operations
With so many moving pieces in email marketing operations, it’s no wonder that "send-button anxiety" is a daily reality for most of us, whether it’s your first or hundredth email campaign. Learn how to set up a robust and scalable email marketing operation for a small company or global enterprise. Ensure your team can quickly send emails, personalized by language and segment, with confidence campaigns meet the highest industry standards.
Hayley Ferrante and James Leedom
Marketo, an Adobe Company
A New Age of Direct Mail: How to Develop Campaigns and Prove Your Impact
The new age of digital engagement has given marketers more responsibility in terms of how we connect with people and measure impact. To create campaigns that matter, aligning success metrics with your program goals is a necessity. Join Hayley Ferrante and James Leedom for their session to learn how you can level up your direct mail game by workshopping campaigns, defining engagement, and proving impact.
The Millennial B2B Buyer Persona: Finding the Right Opportunities & Pain Points
Today, over half of B2B buyers are millennials. Understanding their specific pain points, opportunities, predilections, and sales process preferences is absolutely key for established and burgeoning brands. What do you need to keep in mind and prioritize when pitching to Generation Y? How do you solve for changes to your systems or strategies? We’ll focus on website, sales, and ecommerce components.
How Leading Companies Use Revenue Operations to Transform Inbound
Traditionally, marketing was responsible for generating leads and sales converted leads into revenues. The handoff happened at the form submission, frequently causing a break in the Buyer Journey: some companies lost up to 80% of hard-won leads. The emergence of Revenue Operations offers technologies bridging this gap. Companies like Gong and Grow used it to double their conversion rate. This session will provide practical steps to achieve the same results.
Be a Proper Villain: The UX/UI Guide to Mobile Design
A proper villain knows the difference between responsive & adaptive. They understand why being agile converts more, every time. Want to learn which designs translate best from desktop to mobile? Want to be a “proper villain” who knows what’s good in the User Experience/User Interface design game? Whether you’re a designer, or looking to hire a design team, this seminar will help know how to identify the posers from the pros.
Business to Business Networking Group
Business Networking 101 - How to get the most from Networking!
In this session you will learn the basics of networking and building relationships at events like Business Mixers, Networking Groups, Ribbon Cuttings and Social Events. You’ll also learn how to start your own business networking power group and become the go to leader in your community. This session will fill up fast so get their early.
Strategy Is An Easy Thing To Waste
Everyone has a plan until they’re punched in the mouth. Once stakeholders pile on and budgets are cut, strategy gets forgotten, remembered, changed and forgotten again before you get anything to market. That’s because strategy alone IS a waste. Run a better program by connecting strategy directly to action. Valuable to marketers and brand managers, see how you keep the core of strategy intact and move your initiatives forward.
Using Emotion to Build a Competitive Edge
Consumer brands have long understood the power of emotions in building a brand and developing a competitive edge. Learn about how an emotional connection is critical for B2B marketers in developing a breakthrough brand that drives loyalty and business impact.
AI evolution and its impact to the future of marketing
The seminar focuses mainly on how AI has been a constant game changer in the field of sales and marketing. How Mid-range and large enterprises have leveraged the Power AI in reaching out millions of prospects out there. The seminar will also be about how UnboundB2B has smartly integrated AI in its entire marketing and sales operation that has helped it scale humongously over the period of two years.
Creating Brand Value and Competitive Advantage through Purpose and Sustainability
Profitability and purpose are linked now more than ever before as businesses are confronted with a marketplace that places increased importance on corporate, environmental and socially responsible best practices. With a growing global responsibility, learn to define your business purpose, incorporate socially responsible practices and institute purpose-driven initiatives that will elevate your brand and increase profitability. Learn how aligning your brand with good for the world practices can differentiate your business and increase your bottom line.
Two Trees PPC
Top 4 Things You're Missing From Your Google Search Campaign
Michael Wisby will take you through a journey into Google Search Campaigns and highlight what’s missing from yours. Running these campaigns blind is detrimental to your progress and results. Michael will cover pertinent questions you should always ask your Pay Per Click partners, and walk you through key metrics you’ll need in order to measure success. Stop wasting time utilizing useless BS metrics that some marketers say are important
Daily Planet Productions
Communicating With Heart
It is important for every brand to sell a lot of products and to do good in the world. Every brand, big and small, has to move toward Social Entrepreneurship.
Be Found Online
Winning on Linkedln - Aligning Sales & Marketing Teams
This session will cover a hit list of topics, tool sand tactics that bridge the divide between sales marketing teams to massively increase lead generation on LinkedIn.A well-timed LinkedIn strategy combining human outreach,paid & organic content can quickly turn traditional sales“connections”into warm prospects.Leave this session with a blueprint for success and some specific ideas about how to turn LinkedIn into your team’s most-valuable channel.