The B2B Marketing Expo California logo

Theater Hall 3

Sponsored by Market Expertise Group

  • Wednesday
  • Thursday
    • Brian Greenfader: Speaking in the Theater Hall 3

      11.00 - 11.30

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      11.00 - 11.30

      Brian Greenfader - PandaDoc

      How to make your funnel predictable, scalable, and repeatable.

      Are you struggling with your pipeline every other month? As a sales leader, there is only so much you can control. When inbound lead volume is low, meeting quotas can seem daunting. Brian Greenfader will share some tips on how to maximize every step of the sales cycle to create a predictable, scalable, and repeatable machine, regardless of what is happening inbound. Let’s make the most of your funnel.


      Rose Rippey: Speaking in the Theater Hall 3

      11.45 - 12.15

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      11.45 - 12.15

      Rose Rippey - Catch Marketing Services

      What Businesses Need to Know today about PPC & SEO

      Are you afraid that your business might not be using Google Ads as effectively as your competitors? Do you want your website to rank higher organically for specific industry keywords? Join Rose as she shows you specific actions you can take to get better results from your SEO and PPC efforts. Q&A to follow seminar.


      Marcus Jimenez: Speaking in the Theater Hall 3

      12.30 - 13.00

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      12.30 - 13.00

      Marcus Jimenez - Breefly

      The Last Mile of Insight: How to close the data to action gap with clients and teams.

      In an age of data overload and shrinking attention spans, delivering meaningful insights that drive teams to act has never been more critical. “The Last Mile” demonstrates how actionable insights reporting is key in driving teams to act, and how to avoid falling short in the last mile of sharing insights via use cases from global leading brands that have effectively closed the data to action gap.


      Jason Yormark: Speaking in the Theater Hall 3

      13.15 - 13.45

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      13.15 - 13.45

      Jason Yormark - Socialistics

      The Formula For B2B Social Media Success

      Finding success with your social media efforts as a B2B company is not an easy task, and vastly more complicated than B2C. In this session, Jason Yormark, owner/founder of Socialistics, a B2B social media agency will break down how an effective social media strategy can transform your B2B business, and the components that will lead you to success.


      Neil Campbell: Speaking in the Theater Hall 3

      14.00 - 14.30

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      14.00 - 14.30

      Neil Campbell - Unbabel

      How Global Brands are Translating Content at Scale

      Creating great quality content in many languages is a challenge all global brands face. Legacy methods don’t give you the accuracy, speed, and scale, and as a result, your customer experience suffers. The good news is that technology is allowing businesses to accelerate international growth quicker than ever before. This session will shed light on how this technology is implemented, as well as practical advice to take your content global.


      Jason Hennessey: Speaking in the Theater Hall 3

      14.45 - 15.15

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      14.45 - 15.15

      Jason Hennessey - Hennessey Digital

      Modern SEO Secrets

      Learn how to grow your business with SEO. How does Google choose the results to display when you search? What are 7 amazingly useful SEO tools? What are the 3 most important factors for getting your company’s pages ranked higher for your targeted keywords? What are the key tactics to rank higher on Google’s location-based results?


      Mike Maynard: Speaking in the Theater Hall 3

      15.30 - 16.00

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      15.30 - 16.00

      Mike Maynard - Napier Partnership Limited

      Don’t Get Left Behind: Next-Generation B2B Content Tools

      Content is at the core of marketing, particularly in the B2B technology space. Although there has been some innovation, the design and format of content today is similar to content that was used at the end of the last century. The PDF file is ubiquitous, yet is difficult to personalize and offers no data to marketers. There must be a better way. This session describes the solution that is available today.


      Chris Martinez: Speaking in the Theater Hall 3

      16.15 - 16.45

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      16.15 - 16.45

      Chris Martinez - DUDEAgency.io

      How To Grow Your Agency Profitability (even in 2022)

      Every marketing agency is struggling with rising labor ad crazy inflation. In this session, award-winning CEO and bestselling author, Chris Martinez from DUDEAgency.io, will give you 5 proven strategies to grow your agency profitability by at least 30% even in the worst economy in over a decade.