Theater 3: Sponsored by MOI Global
“Why They Buy – The Secrets, Science, System, and the Solution.”
PREDICT BUYING BEHAVIOR IN LESS THAN 90 SECONDS! B.A.N.K. is the Only Methodology in the World, Scientifically validated to Predict Buying Behavior in less than 90 seconds. With a specific focus on Buyology, rather than psychology, the B.A.N.K. system is designed to increase your sales effectiveness up to 300%. Sales is not a numbers game; it’s a people game. Why Not WIN?
Five Ways to Make Google Ads Work For You
While virtually everyone does online research when considering a purchase, success with Google Advertising is not a guarantee. There are a seemingly overwhelming number of options available in pay-per-click advertising platforms and knowing how to set up your ads for success can be tricky. Join Google’s former AdWords Evangelist, Fred Vallaeys, to learn 5 ways to optimize your Google Ads so you can get your fair share of sales from search engines.
UNF*** Your Brand
Many brands these days are stuck. They’re stuck in old ways of doing things and outdated ways of thinking. To remain competitive and relevant in today’s markets, brands must think and communicate better than they did even 5 years ago. Email marketing is mostly useless, direct marketing is expensive, and digital advertising is increasingly difficult. What is a CMO to do? Learn how to UNF*** your brand with inbound marketing.
Revenue Operations: The Secret to Successful B2B Marketing
Wondering how savvy marketers are generating pipeline these days? Wish Sales was following up on the demand you are creating? Learn how to accomplish this and more by establishing a revenue operations function at your organization. Attend this session to understand how Revenue Operations can propel your B2B marketing initiatives forward whether they be account-based, inbound or both. We’ll outline how revenue operations can help drive scalable growth for all of your go-to-market (GTM) motions as well as outline a framework on how to get started.
How to Build A Winning Client Success Team in a B2B Company.
Larysa’s presentation will focus on the core principles and strategies underlying the building and expansion of a Client Success Team. Reflecting on the lessons learned of growing INFUSEmedia’s team, she will discuss the major obstacles to growth, and highlight the strategies and tactics that can facilitate team building and corporate growth.
ReactJS with WordPress - A game changer for SEO & Data Intelligence
WordPress powers 34% of all websites globally and it's the #1 go-to for all small businesses. Even larger publishing companies such as Techcrunch leverage WordPress. While it's a great Content Management System it sometimes lags speed and flexibility. Furthermore, developers have to work within the WordPress ecosystem that is based on PHP. ReactJS, on the other hand, offers what WordPress lags. By combining those two solutions you get the best of both worlds. Lightning fast performance, full flexibility and the power of a content management system that allows end users to easily maintain content. This results in an SEO and data intelligent powerhouse.
The Next Evolution of Content in B2B
Content 3.0 is the next giant leap in B2B marketing. It uses technology and data to create content that understands the context in which it is being consumed. It builds a two-way conversation and engages your audience to continuously take them through the buying journey, while letting them stay in control. This workshop covers best practices and practical case studies of how to move content from words to contextual experiences.
Brand templating: The secret to doubling your creative team’s output in half the time
Join Garrett Jestice as he shares the secret that will revolutionize the way your in-house creative team works forever. Garrett will address critical questions every creative team faces, such as: How can we say goodbye to tedious design requests forever? How do we make our revision process less of a headache? How do we put an end to off-brand collateral? Learn what it takes to eliminate annoying roadblocks and streamline the overall design process so your creative team stays happy and, well… creative.
Battle-tested tactics to befriend brand-curators and revenue-generators.
Join us to examine market-tested ways for marketers to align their brand curation instincts with solid revenue attribution. Topics will include, branding-building through sales, deciphering lead qualification algorithms and acronyms, accelerating sales cycles, and executing consumer experienes that both sides will approve. We’ll offer-up demand generation strategies, along with the hard-earned truths. So grab your marketing or sales partner and explore ways of doing more with the resources you have.
10 Proven Video Marketing Success Tactics
Video has taken over as the most effective content on social media, yet millions of businesses have been left behind. Making videos used to take hours, require professional expertise and equipment. No more! In this session, we’ll share success stories from Wave.video clients. You’ll learn how to integrate video into your marketing strategy and boost your content game.
What’s Next in B2B Direct Marketing Data?
Many marketing advances make the job of marketing more difficult; they are no more than an arms race increasing the workload on marketers. This talk will give predictions on where we hope and expect marketing data go in the next 5 years with a focus on MountainTop Data’s vision to simplify data for marketers.
Four 19 Agency
You don't have 2 times for a first impression or more than 3 seconds for a second visit
You don't have 2 times for a first impression or more than 3 seconds for a second visit - hear more from Santiago Montoya on this subject in person at the B2B Marketing Expo on Oct. 2nd & 3rd.
Epic Design Labs
5 Ways to Optimize Ecommerce for B2B
Learn why you should be using e-commerce to increase your b2b sales, and 5 ways to get better results if you already are.
How To Increase Your Email Marketing ROI in Today''s Landscape
For every $1 you spend on email marketing, you have the potential to earn $44, but how do you do that if your emails just don’t get opened or worse yet delivered at all? This session will focus on how to increase the ROI of your email marketing campaigns by teaching strategies that can be applied immediately to show a return. We will take a deep dive on what ISPs are looking for and how to give them what they want to see.
Redefining B2B Marketing & Sales: How to Actionably Unify and Enable an Organization Bogged Down by Disparate Data
Is your marketing department struggling to access, align, and operate its disparate data assets? Are you having difficulty getting insights as to what marketing activities are making a difference for your sales reps? Is your organization relying more on IT than marketing to conduct data-driven outreach? In this session Greg will discuss practical steps, strategy, and tools to consider in order to transform your isolated B2B marketing & sales practices into a unified closed-loop operation fueled by disparate data.
B2B Video Doesn’t Need to Be Boring
Having produced hundreds of videos with some of the world’s leading brands, Demo Duck knows a thing or two about making great B2B video content. Leveraging that experience, we'll teach you how to get the ball rolling on video production, scale your video efforts in a way that doesn't break the budget, and make sure that what you're creating engages, educates, and doesn't put people to sleep. So, c'mon let's have some fun.