Theater 4: Sponsored by Bruce Clay
John Michael Wilyat
The Power of VR Visualizations to Market Your Projects
Utilization of VR to market Architecture & Real Estate Projects is no longer a niche but rather the preferred way to market and interact with the built environment. John Michael, Art Director at Kilograph, will demonstrate how top brands and firms are showcasing their work in the world of Mixed Realities. CMO’s today face a visual savvy customer and visualizations are the key to preselling projects to lenders, civic leaders and the public at large. Bringing them into an immersive environment is today’s primary method to connect and create advocacy for the space. Take away key steps to developing a brief and getting your projects into the world of VR.
Bruce Clay, Inc
SEO – Ask Me Anything
This is a free-form session where members of the audience get to ask Bruce, the recognized “Father of SEO”, questions about the current and future workings of SEO. Questions are not to be specific to your website - that is where our booth comes in. Be prepared to learn.
The ROI of Sales and Marketing Automation
Marketing automation can deliver fast results, but requires consistent usage and adapting best business practices to get the full benefit. Users of marketing automation place high value on the tool, but must deliver fast ROI and evolve to drive profitable business. Learn about the latest developments in the ROI of Sales and Marketing Automation that will be the future of the industry.
B2B Lead Management and Pipeline Acceleration
Industry studies reveal that more than 50% of marketing leads are never called by sales; this could result in loss of up to 15 million USD in booked revenue. This seminar covers best practices and tips for better managing B2B leads. We will be discussing lead routing, sales alignment and pipeline acceleration.
Mercury Digital Agency
The new sales cycle and the changing role of marketing
In this fast paced digital world traditional marketing methods are too slow to react to marketing failures. This workshop brings agile techniques and tools to digital marketing enabling startups and SMEs to keep pace with market dynamics, learn about their audience and rapidly build brand engagement and revenue at the lowest possible cost.
Net Success USA
Everything you need to know about SEO
Learn about important factors for generating organic ranking results. Learn why companies like Amazon and Google are using tech to dominate their markets. We will show you how we use SEO technology and artificial intelligence for white hat SEO analytics and reporting, content sharing, relevant link building and content generation to grow your business at a fraction of the cost.
How to Pick a Good SEO Company: The Expectation & Short-falls
Search Engine Optimization is the new frontier of marketing. But, how do you know if you are getting a good SEO marketing company? This presentation will explore what exactly is organic SEO, how it is accomplished, and what to expect from an agency. Many times have I received a new client with a bad experience from SEO Agencies and I will address those concerns. This presentation will be a non-technical conversation for marketing managers and business owners.
USA Link System
SIX ERRORS IN MARKETING: Common Mistakes Your Brand Should Avoid
Come see where major corporations like Wells Fargo and Coors made mistakes with their marketing and took huge losses, understand what they did wrong through expert insight, harness the tools you need to stand above the competition, and take your brand to the next level.
Have the full picture? Make unified data central to your marketing strategy
Data-driven marketing teams strive to provide meaningful customer engagement across channels by better understanding their customers and prospects. The challenge is harnessing the wealth of data beyond marketing-owned sources, to include information generated across the organization. In this session, you’ll learn how to successfully access and blend your data supply chain as part of a unified data strategy to better understand customers, drive more effective experiences, and improve ROI.
Block fake leads, bots, and fraud sign-ups
Are you having issues with fraudulent registrations, free trials, bad leads, and high-risk transactions? Keeping out spammers, phishers, bots, thieves, and high-risk users before they do damage is critical for every business. Learn about strategies to stop fake leads and protect your business, community, e-commerce, and social web sites from fraudsters. Tag bogus users before they become a problem. Simplify your on-boarding and lead vetting process and link your results into marketing performance metrics to maximize your advertising dollars.
Brand Storytelling – Why it matters
In my time as a marketing and PR professional, I’ve learned several valuable lessons. Many press release agencies talk about the importance of distribution, timeliness and relevance and, sure, these all matter. But none of those things make a lasting connection. What I’ve learned is that you need to tell great stories.
Building Qualified Online Leads with Limited Resources
A lead magnet is an incentive businesses offer potential customers in exchange for their contact information and should accomplish two things. 1) Be valuable enough for your target audience to be willing to exchange their contact information for it. 2) Establish your brand as capable, knowledgeable and cutting edge in the customer’s eyes. But is it possible to create this kind of collateral with limited budgets and resources?
Engine23 Ecommerce Agency
No Excuses Marketing: Five eCommerce Initiatives from 2019 you can Knock Out Tomorrow
After a decade in the eCommerce business providing quality and affordable solutions for Magento, we’re going to share the latest marketing necessities for your eCommerce site. Not only are these turnkey, they can each be implemented in less than a day on most platforms. Dominating your marketplace doesn’t have to cost you a fortune--there is no excuse not to put these in place!
Expo Stars Interactive Ltd
How to Grow Your Business Through An Effective Live Marketing Strategy
Despite the technology advances and digital marketing trends today, when it comes to creating long term business success in the B2B sector , it still comes down to effectively engaging with your sales prospects face to face, whether at a tradeshow, networking or sales environment. Lee shares how an effective live marketing strategy can lay the foundation for your business success.
From B2B to D2C How to Orchestrate the New Age Ecommerce Supply Chain
The B2B world has evolved. No longer is a business looked at as just another sales channel now it’s looked at as an integral part of the customer experience. B2B buyers are just the beginning of a process that requires the best possible price, quality, and service all the way to your eventual end customers. Buyer personas are just as diverse as your B2C counterparts are targeting but the stakes are even higher with the number of distribution channels that will soon be out of your control as your product marches down the supply line. This presentation will highlight how product information management helps to move companies that sell directly to other businesses and manufacturers that might be new to selling directly to consumers in the modern era of ecommerce.