The B2B Marketing Expo California logo

Theater Hall 5

Sponsored by Online Marketing Gurus

  • Wednesday
  • Thursday
    • Safwan Chowdhury: Speaking in the Theater Hall 5

      11.00 - 11.30

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      11.00 - 11.30

      Safwan Chowdhury - Online Marketing Gurus

      The SEO & Content Game-Changers to Grow Your Rankings

      Wondering how to set up your business for success in the coming year? It all starts with leveraging the overlooked, seriously-profitable strategies in SEO. Based on insights from 1000+ winning campaigns, this session will cover the implementation of impactful SEO tactics that help further brand awareness, consumer engagement and outshine the competition. Learn how to adapt your search strategy for industry changes, pinpoint the most profitable SEO strategies and find the ‘quick wins’ to proven SEO tactics.


      Robert De Marco: Speaking in the Theater Hall 5

      11.45 - 12.15

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      11.45 - 12.15

      Robert De Marco - Xactly

      Plan continuously. Predict which deals will close. Nail your forecast. Repeat.

      Buying and selling behavior has changed. Think educated buyers, all-digital, all the time, and subscription-based selling models. This is where dreams of hitting your target go to die. But that doesn’t have to be the case! Forward-thinking organizations are taking these trends as a cue to align go-to-market (GTM) teams — processes, technology, and data — to increase visibility across the entire revenue engine to accelerate growth. Join us to hear about practical, innovative strategies and tools focused on using technology, data, and AI/ML to your advantage to: Conduct continuous planning across GTM teams to decide quotas, define territories, and hire to capacity. Hit your targets with incentives that actually change behavior to unleash your sellers’ full potential. Predict which deals will close, which reps will leave, the cost of expenses, and where a little coaching will go a long way.


      Hayley McNitt: Speaking in the Theater Hall 5

      12.30 - 13.00

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      12.30 - 13.00

      Hayley McNitt - FormAssembly

      The Art of the Pivot: How My Event-Focused Team Rebuilt our Marketing Strategy to Fuel 62% Growth in a Pandemic

      We all know the only constant in the B2B marketing world is change. When the world of in-person events crashed down and the business world was in disarray due to COVID, my team looked to a variety of other unconventional resources to help increase our organization’s pipeline and overall grow our revenue 62% in the midst of the pandemic. In this session, we’ll dive into the art of the pivot and how to use unexpected challenges to your advantage.


      Jaycen Thorgeirson: Speaking in the Theater Hall 5

      13.15 - 13.45

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      13.15 - 13.45

      Jaycen Thorgeirson - UviaUS

      Unleashing Experiential Storytelling - A Guide to Driving Measurable ROI

      To prevent missed opportunities, we'll explore the fundamental principles of storytelling and ideas to get your imagination running wild. What is the most critical part of a story? Most would agree it's the ending. With many organizations cutting budgets, it is more important than ever to be as effective as possible in any marketing initiatives. We will guide you to the path that ensures your efforts produce an ROI.


      Miranda Imperi: Speaking in the Theater Hall 5

      14.00 - 14.30

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      14.00 - 14.30

      Miranda Imperi - Marketing Juice

      Marketing is About People: Preserving the Human Element in Marketing

      Marketing Juice owner, Miranda Imperi, will discuss how to improve your digital marketing strategy by making your content feel more personalized and appealing to your audience.


      Lauren Schuler: Speaking in the Theater Hall 5

      14.45 - 15.15

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      14.45 - 15.15

      Lauren Schuler - Verticurl

      Improving Digital Personalization: 4 Steps to Evaluate Your Technology Readiness

      As digital marketing becomes more important than ever, it’s equally as important for companies to evaluate their tech stack’s readiness to enable personalization in digital conversations. In this session, you will learn how to assess your current state tech stack readiness, define future goals, prioritize initiatives so you’re not “boiling the ocean”, and measuring your progress over time.


      Ricky Spiese: Speaking in the Theater Hall 5

      15.30 - 16.00

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      15.30 - 16.00

      Ricky Spiese - Terminus

      Crawl, Walk, Run Your Way to ABM Success

      ABM is more than just another marketing channel, it''s a new go-to-market approach that comes with new processes, new metrics, and new challenges. We''ll help you get started with a view into the full customer lifecycle, an overview of multi-channel marketing, and tips on how to run your first ABM programs.


      Marj Desius: Speaking in the Theater Hall 5

      16.15 - 16.45

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      16.15 - 16.45

      Marj Desius - Blooming Bizandmind LLC

      7 Ways To Close More Sales Confidence With Any Product

      During this session, we will learn fun and simple ways to position our product for more sales, and some confident hacks to deal with refections more deals and sale and sale more products