Theater 6: Sponsored by ADDER
National Association Sales Professionals
PANEL SESSION DEBATE: Why modern sales and marketing requires an emotional experience
Join Rick Middlemass, MeShell Baker, Faryt Kahlil and Kristine Kuhlman for this exclusive panel session debate Have you heard about selling to the emotional needs being more important and impactful than selling to logical needs? Do you wonder what that actually means in a practical sense for your sales and marketing process? Do you know how to touch the emotional needs of your buyer? Learn about how to create an emotional journey for your buyers.
Marketing your brand in 3D: Current trends and high-impact strategies
In an increasingly digital marketing world, many paper-based marketing products are on the decline. Yet 3D branded gifts still prove to be relevant and highly effective in creating long-lasting marketing impact. This accounts for why the promotional products industry as-a-whole is still growing at a steady pace (2018 industry sales were $25.2B vs. 2017 sales at $23.6B = 6% growth). This session will cover: Cost-saving strategies to streamline and control your company-wide branded merchandise purchases. Current promotional product trends, including insightful client case histories from market leaders. How to recognize and utilize gift-giving opportunities to create strong emotional connections with your prospects and clients
Nothing’s Changed, It’s Just Different
Brandon has a lot of grey in his beard but lives in digital marketing, technology and social media world. This is one of his most favorite talks to give where he brings a ton of energy and a lot of humor. This talk is ideal for crowds who are nervous about web-based relationship building, digital sales, content marketing and social media. It is especially appealing to business leaders and owners who started their careers prior to the Internet era and miss the good old days of martini’s golf and tickets to the ballgame as the best relationship building activities. Brandon has an 18 minute and 45 minute version of this talk. He can customize this content to meet your event’s goals or needs.
Allie Fernando and Chelsea Perry
Kajabi and Printfection
How Kajabi creates revenue and raving fans with branded swag
Most marketers equate swag / promotional products to cheesy giveaways distributed at trade shows. Yet swag can be used strategically to drive revenue and turn customers into raving fans. Just ask all-in-one online business platform, Kajabi. Allie and Chelsea will share how they use branded swag to create a community of customers who enthusiastically promote their brand, and to power their partner channel, driving tons of new revenue as a result.
Driving More Revenue Through Webification
To connect better with digital and mobile obsessed Millennial and Gen Z audiences, marketers are expanding their marketing capabilities to create custom websites for all of their marketing touchpoints. Learn how marketing teams are improving their engagement on the mobile web by increasing their speed to market, transitioning away from downloadable documents such as PDFs, and becoming more agile with customer data and web design.
The Writer’s Guide to Managing Content Marketing Writers
As a marketing professional, you stand between subject matter experts and content writers with a tough job: Get what’s in the expert’s head into the writer’s head so they can develop content that fits your brand and serves your audiences. In this workshop, learn why creative writers are the best tool at a marketer’s disposal—and how to get the best professional work from the most creative of content producers.
Why 80% of Marketers are Failing with Display, and How to Fix it Fast!
Take-Away Points: Better understand your customers’ journeys, and how they should be applied to your strategy Recognize how display advertising fits into your overall marketing strategy Utilize Google Analytics and other tools to measure the metrics that matter Optimize your ad spend and improve your ROI Session Info: Digital display advertising is a complicated ecosystem with ever-advancing technology that can be difficult to master. Whether you are purchasing site-direct or using advanced programmatic ad networks, this session will help you avoid the common pitfalls made by marketers and provide you with immediate action items to improve your digital presence!
Leveraging Video for Business Growth
In this presentation, you will learn: how to get the most out of video for your business; best practices for creating videos, how to distribute your videos; and some vital facts that you can''t afford to miss.
Institutional Investor Custom Research Lab
Global Research, Local Engagement: How to Take Full Advantage of Your Research and Thought Leadership Investments
Companies spend aggressively on custom research and thought leadership programs. And while circulating content widely is a good way to generate interest and build brand awareness, for B2B marketers, there’s no substitute for face-to-face engagement on topics that matter to customers and those who seek to serve them. This seminar will examine common practices – effective and otherwise – for deriving the full value from B2B research and thought-leadership investments.
AI, Intent and Purpose
This will be an introductory and informative talk on Demand Dogs, our internal AI Siren and the way that we are making our client marketing dollars work for good!
Adder Mobile Technologies
Analytics for the Real World: How OOH Attribution Builds Value
Learn how location and GPS tracking can be used to fill the reporting gaps in your omnichannel marketing attribution model. From leveraging new Out of Home channels to connecting digital retargeting to traditional media, don’t miss these new techniques to enhance your marketing mix.
Get your Return on AI today
Expectations of AI are high, but only a few understand what it is or what it takes to deliver. The biggest barrier to AI success is getting stakeholders to understand the process of an AI project and tying the outcome to the business value. In the seminar, we will cover the steps of implementing AI in a business and how to align stakeholders together to get Return on AI.
Aligning your Content & Tactics to the Buyer’s Journey: Practical Ways to get Better Pipeline Results
The B2B buyer has evolved. In order to connect with today’s buyer, marketers must adopt a customer-centric approach to pipeline marketing. By connecting with our ideal customer, understanding their needs and providing them with timely tailored solutions, we build trust and deliver real value. This not only improves the buyer experience, but also improves pipeline results. This presentation will provide practical advice and real-life examples on how to achieve both.
Data Powered Marketing for Local Business Growth
In today’s digital age it’s easy for local businesses to use data to figure out exactly which marketing methods will work to bring customers in the door and which won''t -- right? Not exactly:). In this session, Jay Bean will demonstrate exactly how to find the data to powerfully market to your customers, and will show you how to use it to create loyal customers that will help your business grow.