The Modern Marketer's Playbook
ABOUT THE MASTERCLASS
Marketing has never been more complex. But the right strategy, tools, and plays can help you simplify the chaos, scale what works, and actually drive revenue.
In this workshop series, you'll get the Modern Marketer's Playbook:the moves,methods, and mindset you need to connect with customers and grow your business (whether you're a team of one or leading a multi-location brand).
From content creation and contact managment to automation, AI, and multi-channel messaging, we're not just talking friends. We're giving you what to do next.
SCHEDULE
AT A GLANCE
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Learn proven digital marketing tactics that help generate leads and grow revenue
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Discover how to connect email, social, and text for smarter, multi-channel campaigns
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Get strategies for using automation to drive repeat business while saving time
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Explore tools designed for franchises, multi-location brands, and complex teams
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See how to simplify marketing workflows and focus on what actually works
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Walk away with a ready-to-use marketing playbook tailored for today’s buyer
ABOUT THE SPONSOR
Constant Contact empowers B2B marketers to streamline their digital marketing, driving efficiency and impactful results. Whether just starting or managing multi-channel campaigns, our powerful SaaS platform delivers a simplified marketing experience in less time. With best-in-class deliverability and award-winning customer support, we help marketers stand tall. Learn more at constantcontact.com
Meet the Team
Dave Charest
Director of Small Business Success
Dave Charest is Director of Small Business Success at Constant Contact, the online marketing leader trusted by millions of small businesses. In his role, Dave acts as an educator and an advocate for small business leaders, marketing professionals, and nonprofits by providing them with practical marketing advice that can help them achieve their goals. He is a dynamic leader, speaker, creator, and award-winning marketer who strives to inspire small businesses by simplifying the complex world of online marketing. Dave also hosts the 2024 Webby Award Honoree 'Be a Marketer' podcast.
Matthew Montoya
Senior Manager, Partner Operations and Success
As Senior Manager of Partner Operations and Success, Matthew Montoya helps B2B marketers understand how digital marketing drives growth—and how adopting best practices can deliver measurable results. With 24 years of experience across nearly every marketing channel, he understands the unique balance B2B marketing must strike between brand control and local flexibility and is recognized as a trusted thought leader in the B2B marketing space.