Skip to main content

b2buslogo

Logo

SHOW SPONSORS

IN CONJUNCTION WITH 

TBS US LOGO

 

2025 Las Vegas Masterclass: Rocketship: Build a Future Forward Brand

B2B Marketing Expo

Build a Future Forward Brand

Stand out, scale smarter, and make your brand your growth engine with strategy built for what’s next. Your brand is either driving growth—or blocking it. Learn how to clarify your message and scale it with AI.

Register For This Masterclass Here

 

 

logo

ABOUT THE MASTERCLASS

Most B2B brands aren’t ready for what’s next. When buyers can’t quickly understand what you do or why it matters, they move on.

In these interactive masterclasses, you’ll learn how to build a brand that answers real questions, earns trust, and uses AI to scale without losing your voice. Rocketship’s team shares the blueprint of a future-ready brand and the simple steps to build one. Walk away with clarity, confidence, and a strategy built to grow.

SCHEDULE

Wednesday, 12th November 2025

  • 10:30 The Modern Brand Operating System (BOS)
  • 11:15 The Tech Stack Behind Websites that Convert
  • 12:00 Video Strategies that Convert from Scroll to Sale
  • 12:45 The Future Ready CRM: Q&A With Alessio Sciacquatori | Hubspot
  • 1:30 The Future of B2B SEO is Thought Leadership
  • 2:15 Taming the Frankenstack: System Design that Supports People and Process
  • 3:00 Website Personalization that Drives Conversion
  • 3:45 Craft a Brand Message that Clicks in 5 Seconds or Less
  • 4:30 Automation that Doesn’t Suck: Empathy-First Workflows that Build Trust

Thursday, 13th November 2025

  • 10:30 The Modern Brand Operating System (BOS)
  • 11:15 Craft a Brand Message that Clicks in 5 Seconds or Less
  • 12:00 Building Brand Loyalty with Full Lifecycle Personalization
  • 12:45 Automation that Doesn’t Suck: Empathy-First Workflows That Build Trust
  • 1:30 The Future of SEO is Thought Leadership
  • 2:15 Forget Off-The-Shelf AI: The One Tool Sales & Marketing Must Have
  • 3:00 Taming the Frankenstack: System Design that Supports People and Process
  • 3:45 Video Strategies that Convert from Scroll to Sale

AT A GLANCE

  • Align your sales, marketing, and customer success with Hubspot
     
  • Use AI to sound more human, not less
     
  • Map the right message to the right buyer moment
     
  • Create content that builds authority and discoverability
     
  • Write a website message that passes the 5-second Grunt Test
     
  • Leave with frameworks you can use immediately

ABOUT THE SPONSOR

 

Rocketship is a strategy-first marketing partner for B2B teams. We align your story, message, and funnel to drive real growth. From brand to website to AI, we help you convert more of the right customers without relying on random tactics or wasting time and budget.

Meet the Team

Shannon Zastrow

Founder & CEO, Rocketship

rg

 

Shannon leads Rocketship with 25 years of experience driving growth for global brands and startups. His approach blends brand strategy, consumer psychology, and emerging tech to help companies grow without compromising trust.

Zoya Estey

RevOps Strategist & HubSpot Expert

ger

 

Zoya is a RevOps architect with 20 years in sales, marketing, and service. A Platinum HubSpot Partner, she designs smart systems and human-first automation that help teams scale revenue with confidence.

Vivian Laurence

Director of Professional Services and Product Owner, Convesio

btVivian leads Convesio’s transformation into a full eCommerce platform. She specializes in rapid product development, cross-functional team leadership, and turning technical complexity into revenue-generating solutions for agencies and high-growth eCommerce brands.

Tom Fanelli

CEO & Co-Founder, Convesio

vgrr

 

Tom is a technology leader and product strategist with 25+ years building scalable SaaS and infrastructure solutions. As CEO of Convesio, he leads innovation in high-performance WordPress hosting for mission-critical apps.

Daniel Livengood

Director of Creative & AI Solutions Rocketship

frfr

 

Daniel leads brand and AI strategy at Rocketship, helping B2B teams turn clarity into traction. He blends storytelling, user insight, and AI to scale marketing that sounds real and drives results.

Scott Miller

VP of Growth, Rocketship

ferfw

 

Scott leads growth at Rocketship using brand strategy, SEO, and HubSpot. He builds systems that convert, combines data with story, and helps SaaS and SMBs grow with speed and staying power.

Search