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Watch the '7 Steps to Exhibition Success' masterclass 

Many of us have not exhibited for some time due to Covid and in fact the importance of doing it even better has never been more important. Exhibiting can be challenging but keeping things simple will ensure you achieve your objectives from the show.

On the session we will ensure you are really well prepared for the opportunities by covering these 7 steps below:

  • Planning – The importance of a short-written plan before Exhibiting.
  • Objectives – How 3 is the magic number and how to set their Exhibition Objectives.
  • Pre-Show Marketing – How Good on and Offline Stand Marketing Can Impact Results
  • Stand Design – How to design and layout your stand for maximum exposure.
  • Visitor Engagement – The ways we inspire people to stop and visit our stand.
  • Exhibition Selling – How its different and how to be good at it.
  • Follow Up – How to have a post-show strategy before you exhibit.

Individual videos of each step are below.

Step 1: Planning

Step 2: Objectives

Step 3: Pre-Show Marketing

Step 4: Stand Design

Step 5: Visitor Engagement

Step 6: Exhibition Selling

Step 7: Follow Up

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