Pre-show marketing is critical to attract the right buyers and to produce a successful result.
Always remember, it's the organiser’s responsibility to attract visitors to the event. It's your responsibility to attract them to your stand.
Do you need help generating some hype around your attendance? Read this article HERE.
If you haven't already, we recommend watching the '7 Steps to Exhibition Success' under the Exhibitor Learning section. There are some great tips and tricks to support you with your pre-show marketing.
Ideal Client Profile:
To target your perfect audience, we would like to ask you a few questions about your ideal demographic – see the form HERE.
Once you've submitted your answers, we'll try our best to connect you with your target audience and encourage their attendance at the event!
Social Media Marketing:
Make sure to keep posting on your social media account before, during and after the event. You can use pictures, videos and might want to consider a live stream of talks and presentations.
Don’t forget to choose a show-specific hashtag for yourself and encourage attendees to use it when they post on social media too.
When you create your own posts make sure you're tagging us and using our official hashtags #B2BMARKETINGEXPOUSA #B2BMARKETINGEXPOMIAMI #B2BMARKETINGEXPOMIAMI25.
See our handles below:
Facebook 
LinkedIn 
Instagram
YouTube 
TikTok
Email Marketing:
Creating a personalised email campaign to invite your database to the show is an excellent way to promote your participation ahead of the event.
A tailored campaign offers several benefits: it can help upsell to existing customers, finalise pending deals, and even reignite interest from inactive leads.
If you need assistance with creating the email, please don’t hesitate to ask me for support.
Graphics coming soon...