B2B LA 2024 SEMINARS

This workshop aims to empower local business owners by teaching them to audit their online presence without needing technical knowledge or paid tools. It offers actionable insights and expert advice to transform your online presence into a growth engine. The workshop also equips participants to work effectively with agencies, ensuring accountability and maximizing marketing dollars. Ines will provide exclusive downloadable resources and offer a limited number of free strategy sessions for businesses ready for the next level.

About the Speaker: www.InesNasri.com
About the agency: www.WebPower.digital

Join our seminar, "Manufacturers' Dream 100: Targeted B2B Lead Gen," to uncover strategies for converting dream 100 companies into qualified leads. Learn effective engagement tactics like targeted ads, engaging emails, and social media. 

Receive a playbook, cheat sheet, and ready-to-use workflow templates. Elevate your lead generation game and achieve measurable results. Don't miss out on this opportunity for growth in the B2B landscape.

This presentation, "Email Marketing Strategies for Success," offers comprehensive insights into effective email marketing for all types of businesses. It covers fundamental tips, segmentation, automation, and advanced personalization using data. Additionally, it addresses the controversial topic of cold B2B emails, providing best practices and ethical considerations. Attendees will learn how to craft compelling emails, measure success, and stay ahead of future trends to drive meaningful results.

With email’s vast messaging options, it’s easy to forget the critical foundations of good email marketing. InboxArmy’s Scott Cohen will discuss the important “firsts” in a customer relationship in this session. A good primer for some and a reminder for others, this session will have you take a deep breath and re-focus on building and optimizing “first” programs that earn revenue and customer loyalty.

Learn how small businesses can leverage the power of AI and Google Sheets to achieve scalability and efficiency. This seminar will cover practical strategies and tools to integrate AI into everyday business operations, enhancing productivity and decision-making processes.

This seminar will provide practical tax, accounting and business insights that can help improve any Company’s performance and ultimately, the bottom line.

Learn about a cohesive marketing strategy that achieves results through consistency in messaging, style, look, and feel. Why do you pay more for a pair of Nike’s or that Starbucks coffee, because of brand perception, learn how those tactics can work for you. 

Explore how your input makes AI truly intelligent. Join our seminar and learn how to harness AI’s potential, streamline your work with AI Augmentation, and reclaim control over your time. Discover how AI can transform your career and company, and learn from the AI Augmentor herself, Audra Hajj.

Explore how your input makes AI truly intelligent. Join our seminar and learn how to harness AI’s potential, streamline your work with AI Augmentation, and reclaim control over your time. Discover how AI can transform your career and company, and learn from the AI Augmentor herself, Audra Hajj.

 

This seminar will deliver actionable steps that marketers can take to create efficiencies across all of your creative mediums, exploring tips and tricks to build an efficient, scalable creative workflow. 

Whether you’re in startup mode or an established enterprise, we’ll explore the importance of a defined and purposeful discovery process in your brand’s development. From identity to messaging, you’ll learn how asking the “right” questions about your story, culture, product, and goals can and should drive every aspect of your brand.

AI will not replace businesses; businesses with AI will replace businesses without. For the first time ever, your data can literally talk to you.  No longer are sophisticated data science tools only available to large organizations. This seminar will demystify what AI is, what it is not, and where it is heading.  Arm yourself with knowledge and powerful new technologies so that you can emerge as a market leader.

Join us for "The AI Marketing Revolution: Strategies for Success," a 30-minute seminar designed to explore cutting-edge AI tools transforming marketing. Discover actionable strategies you can start using today to enhance customer engagement, streamline campaigns, and drive growth. Explore real world case studies and understand how AI can revolutionize your marketing approach. Perfect for marketers and business owners aiming to stay ahead in an ever-evolving digital landscape.

Join Jana Wilkes, founder of Prosperiam, as she explores how staying grounded is crucial for business success. Discover how kindness and empathy, combined with innovative brand strategies, can elevate mission-driven brands. Learn from Jana's extensive experience across diverse industries, from global campaigns to boutique projects, and gain practical insights on intuition, resilience, and forging meaningful connections. Perfect for entrepreneurs seeking impactful growth and positive change.

Marketing leaders must future-proof their sales and marketing operations despite uncertainties about AI. The Cold Slap: Marketing Automation Intelligence Is Not Optional helps business leaders speak about the ways AI empowers human creativity and boosts team productivity. Michael Damond Campbell shares his strategies for integrating AI and future-proofing marketing workflows to ensure your business stays competitive.    

Elevate your brand by effective use of promo!  Well-crafted branded merch makes your advertising tangible and gets your brand into the daily lives of your audience, generating brand impressions over the course of months and years.  Learn how deepen your brand’s relationship with customers and prospects through promotional campaigns by pairing the right products, with the right design, and the right experience!

Discover how individuals & businesses can thrive in the AI era with our ‘human-in-the-loop’ approach. This seminar will guide you in cutting through the noise of overhyped solutions, identifying sustainable AI patterns, and integrating human expertise into AI implementation. Join us to learn actionable steps to make informed decisions, enhance productivity, and maintain the human element that defines your brand.

EMRG is a multi-award winning company whose digital marketing services make their clients millions. Founder and CEO, Allen Ashouri, wrote the book on digital marketing. The best-selling  “Powerhouse Websites” serves as an international standard and essential reading for anyone in business. In his keynote presentation, Allen will share real-life strategies his company uses to help businesses tap into new revenue streams and increase profits.

Even the most customer-satisfaction-focused businesses may face pushback from customers. Michael Podolsky explores strategic ways to turn negative reviews into powerful opportunities for growth. Join him to redefine the role of negative feedback when building a brand reputation and learn why you should welcome it as a gift.

Scaling hinges on two things: your revenue engine (the slingshot), and your brand (the longevity). 

Here’s the thing about slingshots: without something to catch the rock, it falls. Yahoo. Ebay. MySpace. All had remarkable momentum, but were so soon replaced by Google, Amazon, and Facebook. Just like that.

And then there’s Apple. Nike. Red Bull. Ever wonder what makes them different? The strength of their brand. 

Learn how to build yours to right in this keynote.

LA Galaxy & AEG’s Chief Creative & Chief Brand Officer, Will Misselbrook, will delve into how LA Gal ...

In the ever-shifting landscape of business, where waves of uncertainty crash against the shore, marketing professionals find themselves at a crossroads. The global economy, influenced by inflation, geopolitical tensions, and technological disruptions, demands nimble strategies. Marketers who listen, adapt, and invest wisely will emerge stronger and produce more qualified leads. So, lean into the curves, communicate purpose, and accelerate out of uncertainty.

The promotional product industry often produces waste due to minimum order quantities that result in excess or unused items. This can lead to increased environmental impact and wasted resources. This presentation will discuss alternatives to the current model to increase sustainability in the industry.

Join Zane Frantzen, VP of Platform & Operations, for a session on how you can leverage AI automation to make your business more efficient. Dive into practical use cases and learn how easy it is to deploy solutions with no technical expertise. Discover the benefits of automation, from eliminating tedious manual tasks to improving service quality, giving you more time to focus on strategic initiatives and driving business growth.