B2B 2023 Seminar Program

Struggling to find his own path, Zach, the son of a professional athlete found himself by learning how
to brand himself. Throught this presentation, you’ll learn the 3 steps he’s used to help others create
legacy brands that reflect your deepest values and passions.

B2B marketers face internal and external challenges with a recession building. We are all looking for ways to weather the storm and come out stronger.
Account-based marketing has proven to be a successful strategy for marketers willing to change their mindsets and organizations open to innovation.
As a leader in ABM, BOL has moved beyond standard ABM practices, advancing ABM to align with all aspects of marketing for clarity, consistency, and confidence.

Although the idea of using AI in marketing sounds like a cheap and easy solution, the impact it has on your brand can be devastating if it is not used correctly. Without some type of “human touch” in your marketing strategies, you could be destroying the future of your brand – one tech-generated word at a time.

Learn about the latest artificial intelligence [AI] tools to scale your digital marketing efforts for your business.
We will provide an overview of the latest trends in AI and digital marketing platforms and discuss the most effective ways to reach your targeted customer base.
We will review examples of strategies and campaigns we have done for clients.

Growth. It’s what every b2b organization desires. Sometimes, growth is elusive.

Often, b2b companies focus sales and marketing resources on the wrong initiatives or in the wrong directions, wasting time and money, with little to no ROI.

This presentation breaks down the three methods of growth using the B2B Growth Planner, a model for aligning, prioritizing, and focusing a b2b organization’s marketing and sales efforts around one goal: sustainable growth.

Learn how a Living Trust can protect your assets from probate and pass your assets to your family tax free and learn how a Limited Liability Corporation can protect your personal assets from lawsuits from your business.

JC Hite, founder of Hite Digital, shares a personal struggle that challenged his perception of success and well-being. It begins with a sudden physical episode that landed him in the hospital, only to discover that his stress levels were dangerously high. Despite feeling content and accomplished in his personal and professional life, JC grapples with the realization that he neglected his mental and physical health. He explores the importance of prioritizing self-care and normalizing discussions around mental health, emphasizing the need for entrepreneurs and individuals to truly understand their purpose and rely on support systems rather than shouldering burdens alone.

This highly informative session will touch on everything that digital marketers need to consider if they are to optimize data
quality, minimize legal exposure, and reduce the cost of bad data. Everything from fraud prevention & compliance to data
validation & enhancement will be discussed at a high level.

In this ground breaking presentation, we will explore the transformative power of artificial intelligence (AI) in the realm of digital marketing. As businesses and marketers, we're on the cusp of a new age where AI's potential is limitless - from data analysis to customer insights, personalized content to predictive marketing. This talk will uncover the strategic benefits of integrating AI technologies in your digital marketing strategy.

 

Various lead generation techniques and how they can be optimized for B2B marketing. Explore topics like content marketing, search engine optimization, social media marketing, and email marketing, highlighting the latest trends and best practices.

Together, we will look at five areas in Google Ads that Google is notorious for taking your money without giving you anything in return. My hope is that you will walk away from this seminar armed with tools to make immediate improvements to your Google Ads account!

Dive into AI-driven consumer journey marketing and learn how to market like a Fortune 500 company!

Unearth dynamic AI strategies that offer deeper audience insights, personalized brand experiences, optimized campaigns, powerful social media analytics, and predictive influencer partnerships. Witness AI's transformative impact on marketing and gain the competitive edge your business needs. Don't miss this chance to revolutionize your marketing strategy and unlock unparalleled business growth. Get ready to be inspired! Dive into AI-driven consumer journey marketing and learn how to market like a Fortune 500 company! Unearth dynamic AI strategies that offer deeper audience insights, personalized brand experiences, optimized campaigns, powerful social media analytics, and predictive influencer partnerships. Witness AI's transformative impact on marketing and gain the competitive edge your business needs.

Don't miss this chance to revolutionize your marketing strategy and unlock unparalleled business growth. Get ready to be inspired!

In 2023, OTT, CTV and YouTube are revolutionizing the way brands can reach their target audience. Programmatic video advertising has made it easier to reach target audiences with precision while building brand awareness and generating leads at a lower cost. 

 

I’ll show you what common traps to avoid and reach your customers more efficiently and lower your CPA.

In today's rapidly changing world, diversity, equity, and inclusion (DEI) have become essential components of brand
success. Businesses that recognize and embrace this shift have a unique opportunity to create lasting connections
with their customers in an authentic way. We will be discussing how Mofilm (Mofilm.com) is leading the way in driving
authentic representation in content creation.

In today's rapidly changing world, diversity, equity, and inclusion (DEI) have become essential components of brand
success. Businesses that recognize and embrace this shift have a unique opportunity to create lasting connections
with their customers in an authentic way. We will be discussing how Mofilm (Mofilm.com) is leading the way in driving
authentic representation in content creation.

No matter how exceptional your product or service is, if your brand message is complicated or complex, you will lose customers. In this presentation, we will share a repeatable framework you can use to leverage the power of story to build clarity and alignment across all of your marketing efforts.

Speaking on the various marketing strategies available and how each industry and business can decide which strategy would work best for them.

With the increasing demand for skilled professionals and the challenges associated with traditional outsourcing, nearshore staffing has emerged as a powerful solution. I will discuss the advantages of nearshore outsourcing, including proximity, cultural affinity, and reduced language barriers. Exploring the growth and potential of this industry will surely capture the attention of the audience.

Brands are spending millions to tap into the consumer's mind for insight before spending billions creating or promoting products and services. Stop throwing money away on untrustworthy research and discover the value of a consultative approach to meet brand challenges with confidence, obtain the right answers, drive greater value, and deliver better results! 

Layoffs, interest rate hikes, volatility. The business landscape shifts beneath our feet as we speak.

Creativ Strategies CEO and Founder, Wes Morton, will explain the novel marketing solutions modern businesses are employing to grow and win in uncertain environments.

Learn how each marketing practice - Strategy, Creative, Public Relations, Paid Media, Analytics, Attribution - serves one another to build a flexible model for a resilient business.

AI powered revenue growth platforms are changing the landscape of sales and marketing. Companies are now able to gain insights into customer behaviour and target their sales and marketing efforts more effectively. Leveraging your network to connect and secure warm introductions is the future of effective sales. With AI-powered assistants and alerting models companies are prompted to engage with customers at the right time in a more personalized way.

In the digital era, the boundaries between marketing, sales, and
service are blurring, and customers are demanding seamless and personalized interactions.
This keynote is designed to provide you with practical strategies that will help you align these customer-facing teams.
You will get tips on fostering collaboration and developing synergy to empower your staff,
create efficiency in your processes, and help you stand out as the top choice for your customers.

Today's B2B purchase journey is increasingly complex. On average across all B2B buyers there are rou ...

One common trap many business leaders fall into is trying to be “all things to all people.”

While it may seem that your target market is vast; casting a wide net can be counter-productive and dilute your message while exhausting your limited marketing budget.

Learn the benefits of targeted niche marketing, why it’s effective, and how you can multiply your success to expand to greater market share from there!

With access to more data than ever before and tech to interpret that data for marketers looking to write the right content to drive organic traffic, we now know the better framework for marketers to embrace is the spiderweb. Thinking about content with this framework eliminates waste and helps meet your audience where they are, instead of forcing them into a funnel stage that is misaligned with their current intent.

With access to more data than ever before and tech to interpret that data for marketers looking to write the right content to drive organic traffic, we now know the better framework for marketers to embrace is the spiderweb. Thinking about content with this framework eliminates waste and helps meet your audience where they are, instead of forcing them into a funnel stage that is misaligned with their current intent.

The keys to succeed with your SEO strategy, Sustainable link building including focus on diversity and quality.
This is to help you create a long term SEO profile, that will help you gain the top rankings on the SERP.

Marketing and sales is a technique just like boxing. While many entrepreneurs only focus on the "big knockout" punch or sale, the real key is a combination of the other strategic factors leading up to it.

The world has changed so much, which is why sometimes is hard to keep track of what is important to your customers in real life - aka IRL. How to make sense then in a digital world where bots and machines (AI) are driving the conversation? More importantly, how to transform the Brand Experiences in the digital Era and explore the exciting new world of web3 and NFTs? Let's get together and talk about this new community!

In this seminar, we'll explore how content creation has redefined the relationship of a message and ...

Learn the benefits of social media ads and how to utilize them for your business.

Let's deep dive into the global content marketing realm by dissecting the relationship between consumer habits, subscriber tendencies and the promotional power of priority purchase preferences.

Your customer experience probably sucks right now. But you can fix it. Chris Belli who leads Marketing and Business Development of Studio Science, a leading customer experience agency, will walk you through key customer experience pillars to discover more profitable opportunities, design more desirable products, and convert more loyal customers.