B2B 2023 Seminar Program

Join us as seasoned enterprise sales leader and CEO of Talewind, Andrew Morehouse, shatters the myth that some sales proposals are too complex to automate. Learn about a new approach that makes it possible to automate and elevate your sales proposal process, resulting in a better buyer experience, more time saved, and more deals closed.

Discover battle-tested strategies to supercharge your digital presence, captivate targeted audiences, and convert them into customers. Unleash your business potential as you check off essential items on our checklist. Gain expert insights, actionable tips, and hands-on guidance to propel your business to new heights in the digital realm. 

Don't let this opportunity slip away - secure your seat now and accelerate your growth online! 100% actionable takeaways, 0% fluff!

B2B marketers face internal and external challenges with a recession building. We are all looking for ways to weather the storm and come out stronger.
Account-based marketing has proven to be a successful strategy for marketers willing to change their mindsets and organizations open to innovation.
As a leader in ABM, BOL has moved beyond standard ABM practices, advancing ABM to align with all aspects of marketing for clarity, consistency, and confidence.

Learn about the latest artificial intelligence [AI] tools to scale your digital marketing efforts for your business.
We will provide an overview of the latest trends in AI and digital marketing platforms and discuss the most effective ways to reach your targeted customer base.
We will review examples of strategies and campaigns we have done for clients.

Growth. It’s what every b2b organization desires. Sometimes, growth is elusive.

Often, b2b companies focus sales and marketing resources on the wrong initiatives or in the wrong directions, wasting time and money, with little to no ROI.

This presentation breaks down the three methods of growth using the B2B Growth Planner, a model for aligning, prioritizing, and focusing a b2b organization’s marketing and sales efforts around one goal: sustainable growth.

Learn how a Living Trust can protect your assets from probate and pass your assets to your family tax free and learn how a Limited Liability Corporation can protect your personal assets from lawsuits from your business.

JC Hite, founder of Hite Digital, shares a personal struggle that challenged his perception of success and well-being. It begins with a sudden physical episode that landed him in the hospital, only to discover that his stress levels were dangerously high. Despite feeling content and accomplished in his personal and professional life, JC grapples with the realization that he neglected his mental and physical health. He explores the importance of prioritizing self-care and normalizing discussions around mental health, emphasizing the need for entrepreneurs and individuals to truly understand their purpose and rely on support systems rather than shouldering burdens alone.

Product Marketing should act as a central hub to cross-functional teams, whether it’s for go-to-mark ...

A study by the University of California, people who build their brands around a sense of community are more likely to feel a sense of belonging and connection. 90% of brands tend to fail after three years due to struggles with personal well-being. Today, we will examine how to build confidence, feel connected, and contribute toward their brand's growth.

This highly informative session will touch on everything that digital marketers need to consider if they are to optimize data
quality, minimize legal exposure, and reduce the cost of bad data. Everything from fraud prevention & compliance to data
validation & enhancement will be discussed at a high level.

In this ground breaking presentation, we will explore the transformative power of artificial intelligence (AI) in the realm of digital marketing. As businesses and marketers, we're on the cusp of a new age where AI's potential is limitless - from data analysis to customer insights, personalized content to predictive marketing. This talk will uncover the strategic benefits of integrating AI technologies in your digital marketing strategy.

 

Together, we will look at five areas in Google Ads that Google is notorious for taking your money without giving you anything in return. My hope is that you will walk away from this seminar armed with tools to make immediate improvements to your Google Ads account!

Dive into AI-driven consumer journey marketing and learn how to market like a Fortune 500 company!

Unearth dynamic AI strategies that offer deeper audience insights, personalized brand experiences, optimized campaigns, powerful social media analytics, and predictive influencer partnerships. Witness AI's transformative impact on marketing and gain the competitive edge your business needs. Don't miss this chance to revolutionize your marketing strategy and unlock unparalleled business growth. Get ready to be inspired! Dive into AI-driven consumer journey marketing and learn how to market like a Fortune 500 company! 

Don't miss this chance to revolutionize your marketing strategy and unlock unparalleled business growth. Get ready to be inspired!

In 2023, OTT, CTV and YouTube are revolutionizing the way brands can reach their target audience. Programmatic video advertising has made it easier to reach target audiences with precision while building brand awareness and generating leads at a lower cost. 

 

I’ll show you what common traps to avoid and reach your customers more efficiently and lower your CPA.

In today's rapidly changing world, diversity, equity, and inclusion (DEI) have become essential components of brand
success. Businesses that recognize and embrace this shift have a unique opportunity to create lasting connections
with their customers in an authentic way. We will be discussing how Mofilm (Mofilm.com) is leading the way in driving
authentic representation in content creation.

In today's rapidly changing world, diversity, equity, and inclusion (DEI) have become essential components of brand
success. Businesses that recognize and embrace this shift have a unique opportunity to create lasting connections
with their customers in an authentic way. We will be discussing how Mofilm (Mofilm.com) is leading the way in driving
authentic representation in content creation.

$40,000 daily with expenses of 25%: this is how money-wise solution educational online course might be for your company. Smart Entrepreneurs consider this to be a valuable backup for income during recession.

Learn at the seminar exact algorithm on how to create and monetize online course correctly. Attendees will receive value pack of templates and charts to kick start their online education journey.

No matter how exceptional your product or service is, if your brand message is complicated or complex, you will lose customers. In this presentation, we will share a repeatable framework you can use to leverage the power of story to build clarity and alignment across all of your marketing efforts.

There are few things more frustrating than a website that takes forever to load.  Sometimes the frustration is that you can’t find the right menu option. Other times you can't even read an article because of the ads, popups, and unrelated videos! These things frustrate clients and turn prospects away. In this practical presentation, you'll learn about three of the most common website frustrations and how to address them.

Stories move the world. From the dawn of time, it’s the only thing that really has. Join Dave Zaboski, former Disney Animator and CCO of Laetro.com, a tech enabled collective of elite creatives, as he shares tools, tips and practices for empowered storytelling, creativity and collaboration. Discover how we can leverage tales to forge connections, transform brands, and shift perceptions. The power of narrative is vast; it's time we truly harnessed it.

If you aren’t using printers for more than simple invoicing, record keeping, and receipt printing, then you’re missing a lot of valuable opportunities that you should be taking advantage of. Aaron will discuss how printing technology has evolved to a point where it can add value to every aspect of nearly any company’s operations.

Elevate your brand by effective use of promo!  Well-crafted branded merch makes your advertising tangible and gets your brand into the daily lives of your audience, generating brand impressions over the course of months and years.  Learn how deepen your brand’s relationship with customers and prospects through promotional campaigns by pairing the right products, with the right design, and the right experience!

In this presentation, Senthil will highlight the power of Omnichannel ABM that helps B2B marketers to not just create a seamless prospecting experience but also allows them to reach, engage and connect via the right channels, messaging and level of customization that delivers - all using the power of Data and AI.

EMRG is a multi-award winning company whose digital marketing services make their clients millions. Founder
and CEO, Allen Ashouri, wrote the book on digital marketing. The best-selling  “Powerhouse Websites” serves as
an international standard and essential reading for anyone in business. In his keynote presentation, Allen will
share real-life strategies his company uses to help businesses tap into new revenue streams and increase profits.

With the increasing demand for skilled professionals and the challenges associated with traditional outsourcing, nearshore staffing has emerged as a powerful solution. I will discuss the advantages of nearshore outsourcing, including proximity, cultural affinity, and reduced language barriers. Exploring the growth and potential of this industry will surely capture the attention of the audience.

Every business needs to create more videos, but struggle with the cost and skills needed. HeyGen offers revolutionary solutions with AI generation to significantly simplify the process and boost up the efficiency by 100x.

Every day we are bombarded with thousands of marketing messages. All but a few are instantly forgotten. In this talk, we will explore how you can exceed your business goals through delivering creative work that boldly stands out and debate the conditions and mindset needed to bring this to life in your business.

Artificial intelligence (AI) has been a hot topic in the marketing industry for years, but what does it mean for B2B marketers? It’s important to understand the opportunities and challenges it brings. This seminar will explore the ways in which AI is transforming B2B marketing, the opportunities it presents, and the challenges to keep in mind.

Challenging Falsehoods and Unlocking the True Power of Content Marketing in the B2B World

Organizations are increasingly investing in digital media to reach their target audiences. In today’ ...

Layoffs, interest rate hikes, volatility. The business landscape shifts beneath our feet as we speak.

Creativ Strategies CEO and Founder, Wes Morton, will explain the novel marketing solutions modern businesses are employing to grow and win in uncertain environments.

Learn how each marketing practice - Strategy, Creative, Public Relations, Paid Media, Analytics, Attribution - serves one another to build a flexible model for a resilient business.

7 tools to brainstorm more effectively, get more out of your team, foster inclusion and happiness AND still build an amazing brand.

AI powered revenue growth platforms are changing the landscape of sales and marketing. Companies are now able to gain insights into customer behaviour and target their sales and marketing efforts more effectively. Leveraging your network to connect and secure warm introductions is the future of effective sales. With AI-powered assistants and alerting models companies are prompted to engage with customers at the right time in a more personalized way.

Customer experience is the lifeblood of any successful business. However, with customer interactions spread
across multiple touchpoints and channels, offering a connected, personalized, informed and agile experience can
be a challenge. This is where Large Language Models (LLMs) can help. Join Shivraj Asthana, President, Grazitti
Interactive Inc. and Vishal Sharma, CTO, SearchUnify as they discuss key LLM use cases for streamlining
customer interactions, knowledge management, and customer success stories.

Do you want your field team to perform at their best? Learn how to optimize your sales team’s performance by focusing on the right leads, leveraging technology, and identifying key growth metrics to discover your top opportunities.

In the digital era, the boundaries between marketing, sales, and
service are blurring, and customers are demanding seamless and personalized interactions.
This keynote is designed to provide you with practical strategies that will help you align these customer-facing teams.
You will get tips on fostering collaboration and developing synergy to empower your staff,
create efficiency in your processes, and help you stand out as the top choice for your customers.

SMBs and Brands must do more to stay relevant by engaging consumers using a channel that consumers prefer most - their mobile phones. Learn how successful businesses differentiate themselves from the competition and stay ahead of the pack with mobile communications.

Today's B2B purchase journey is increasingly complex. On average across all B2B buyers there are rou ...

For executives and marketers, LinkedIn is often the redheaded stepchild of social media platforms, treating it as an afterthought or relying on ineffective automated tools. Those who grasp the power of LinkedIn to support high-ticket B2B sales – and understand the one critical element to success on the platform – achieve big things: highly-engaged audiences, strategic networks, real relationships, and industry leadership… all of which directly translate into increased profits.

Great marketing balances both art and science. However, it can be challenging to feel truly creative when there are clear business goals that need to be met. Let’s discuss the power of finding the intersection of creativity and strategy.

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One common trap many business leaders fall into is trying to be “all things to all people.”

While it may seem that your target market is vast; casting a wide net can be counter-productive and dilute your message while exhausting your limited marketing budget.

Learn the benefits of targeted niche marketing, why it’s effective, and how you can multiply your success to expand to greater market share from there!

In 2023, 2 billion people will be listening to podcasts globally. Is your brand part of the audio evolution? This new media frontier has audiences exceeding social media giants like Twitter, TikTok, or Snapchat. In this audiotainment and educational session, Jennifer will help you understand how compelling storytelling and world-class production can amplify your podcast as a SUPERPOWER for your brand.

With access to more data than ever before and tech to interpret that data for marketers looking to write the right content to drive organic traffic, we now know the better framework for marketers to embrace is the spiderweb. Thinking about content with this framework eliminates waste and helps meet your audience where they are, instead of forcing them into a funnel stage that is misaligned with their current intent.

With access to more data than ever before and tech to interpret that data for marketers looking to write the right content to drive organic traffic, we now know the better framework for marketers to embrace is the spiderweb. Thinking about content with this framework eliminates waste and helps meet your audience where they are, instead of forcing them into a funnel stage that is misaligned with their current intent.

The keys to succeed with your SEO strategy, Sustainable link building including focus on diversity and quality.
This is to help you create a long term SEO profile, that will help you gain the top rankings on the SERP.

Marketing and sales is a technique just like boxing. While many entrepreneurs only focus on the "big knockout" punch or sale, the real key is a combination of the other strategic factors leading up to it.

In this seminar, we'll explore how content creation has redefined the relationship of a message and ...

Welcome to the ultimate solution for all your staffing problems! We will unveil a groundbreaking app ...

Staffing Problems Solved! How you are able to hire full time directors and sales managers for less than $2000 a month that will produces more than your current team. We will also touch on a few simple ways your team can use AI to improve performance by 50%

Learn the video marketing strategies that have
turned dozens of businesses into household names. Whether you are just launching a new business or scaling
your business to 8 figures or more, learn the strategies that work for OxiClean, Peter Thomas Roth, Louis. C.K.,
TruthFinder, and countless others. Walk away from this presentation with a repeatable process that works for
any product or service.

Let's deep dive into the global content marketing realm by dissecting the relationship between consumer habits, subscriber tendencies and the promotional power of priority purchase preferences.